'Mobility in the future 2030 - The Dutch finally have their say'
'Mobility in the future 2030 - The Dutch finally have their say' has been published in both Dutch and English. The book has generated a lot of attention, also abroad. As a result of the book, Marco went along on trade missions of the Ministry of Foreign Affairs. During these missions, Marco handed over the book to various dignitaries. In doing so, he actively participated with various countries – including Canada, Kazakhstan, New Zealand, Australia and Spain – in thinking about their strategy in the field of smart mobility, the ultimate goal and the course the country can take to achieve this goal.
'Mobility in the future 2030 - The Dutch finally have their say' has been published in both Dutch and English. The hardcovers are sold out. The paperbacks are still available (a few copies of the English version).
Focus on people
Marco: “Mobility is a hot topic. And rightly so, because smart mobility is the future. But I noticed that in all existing projects, the focus was on the technical possibilities. I was missing what it's all about: the end user.
Marco Maréchal of Connected wrote the international bestseller 'Mobility in the future 2030 - The Dutch finally have their say’.
It is crucial to add the human aspect to national projects and to use it in the design of strategies. It is my intrinsic conviction – and this is also borne out in practice – that smart mobility and smart city projects proceed more quickly if the human aspect is also taken into account. This reduces the potential for resistance during a project. People even start to embrace the project, which means the flywheel starts to turn. To explain my vision on this, I decided to write a book in which the human being is central.
First of all, I commissioned a number of large-scale studies into the knowledge, attitude and behaviour of the Dutch in the field of mobility. These surveys of the Dutch population took place in 2016 and were repeated in 2019. I also commissioned a large-scale survey of young people aged 12 to 24. Young people have a different outlook on life, including in the area of mobility, the sharing of different forms of mobility and the willingness to pay for it. Based on the initial research results and additional studies, I wrote my book.”